Improvement of Business Performance Through Strengthening Islamic Financial Literacy and Entrepreneurial Orientation: Study on Women Enterprises in Jambi City

Islamic financial literacy and entrepreneurial orientation are important factors needed by micro small enterprises (MSEs) to run a business achieve its performance. This study will examine the effect of Islamic on The research sample was Muslim women entrepreneurs in Jambi city, as many 55 micro, medium enterprises, which were collected through questionnaires interviews with purposive sampling method. Quantitative data analysis uses structural equation models Partial Least Square (PLS) approach. results showed that for the questionnaire objective questions, majority able answer correctly, but question about financing simulation murabahah contract, more answered they did not know. Furthermore, quantitative show entrepreneurial have significant positive performance businesses. Keywords: “Islamic Financial Literacy, Entrepreneurial Orientation, Business Performance, Muslim Women Entrepreneurs”.